Rocky Mountain Vibes have one of the best-selling caps in the minors.
Toasty was on fire in 2021.
The official cap of the Rocky Mountain Vibes was among the top-selling hats in minor league baseball last year.
Formerly the Colorado Springs Sky Sox, the Vibes competed in their first season last summer with new logos, new branding, and a new mascot named Toasty.
"The Vibes were a hot commodity, and anything with the Toasty Vibes mascot was sizzling," said Kelsie Heneghan of MiLB.com.
The team's cap — featuring a smiling, on-fire marshmallow squished between two graham crackers — cracked the top 10 across 160 teams in Minor League Baseball.
"Toasty — with an energetic smile, big shades, and flaming hair — has been compared to celebrity chef Guy Fieri," said Heneghan. "And in 2021, everyone wanted a piece of Toasty."
